Vector illustration refers to illustrations created using vector software – which creates lines, curves and fills based on the placement of points on a canvas, described by mathematics – as opposed to raster software – where individual pixels are assigned colours. Because of their maths-based nature, vector artwork is infinitely scalable – the same illustration could be scaled from the size of a postage stamp to a billboard without any loss of quality – which makes them ideally suited for logo and lettering projects.
Vector artwork can be very clean and precise, or be mixed with raster artwork and photography. The majority of my work is made with vectors, although I often apply raster/pixel textures and effects, depending on what the project requires. Where possible I try to avoid the super-clean, super-perfect lines and curves for something a little more imperfect that retains the charm of drawing by hand, something I like to call "sketchy vectors".
…I've worked with Simon to complete numerous graphic design, digital and print projects for the past couple of years and have found him to be a very creative thinker who is not afraid to push boundaries and to make people think about new ways of approaching their goals. He has a unique style and can turn his hand to any type of project to produce something original… Leoni Bradnam, Sirius Minerals