Vector illustration refers to illustrations created using vector software – which creates lines, curves and fills based on the placement of points on a canvas, described by mathematics – as opposed to raster software – where individual pixels are assigned colours. Because of their maths-based nature, vector artwork is infinitely scalable – the same illustration could be scaled from the size of a postage stamp to a billboard without any loss of quality – which makes them ideally suited for logo and lettering projects.
Vector artwork can be very clean and precise, or be mixed with raster artwork and photography. The majority of my work is made with vectors, although I often apply raster/pixel textures and effects, depending on what the project requires. Where possible I try to avoid the super-clean, super-perfect lines and curves for something a little more imperfect that retains the charm of drawing by hand, something I like to call "sketchy vectors".
I was looking for a logo for a future project and contacted Simon as I'd been impressed with the illustrations on his website. From the vague brief that he was given, Simon produced multiple options, all of which were beyond my expectations. Once I'd chosen the most suitable, he added further embellishments that added real quality to the design. The design was turned round well within the timescale Simon was given and at a really reasonable price. Gordon Tennent, Sneakytrick