All Hail the Real Ale

A while back I was playing around with hand-drawing lettering and I ended up making a little block of text saying "All hail the real ale". I really liked it, but as it was a personal project it wasn't really going to be used for anything.

Shortly afterwards I got a commission to do a beer-related logo for a local agency. After some discussion, I made a round of sketches and then roughly worked them up in Illustrator. I liked the direction it was going, however, the client decided they didn't want to be bound by the terms of our agreement and I had no choice but to stop working on the project.

By this point, I had two bits of two different beer-related logos, so I decided I should do something with them. I ended up reworking some of the elements from the second project and added them to the text I'd drawn, and decided to put the artwork to use on some koozies and bottle-opener keyrings.

Images are below, keyrings and koozies are available to buy in my shop.


The final artwork for All Hail the Real Ale.
The original hand-drawn text
The unused artwork/roughs
All Hail the Real Ale – Koozies and keyrings
All Hail the Real Ale – Keyrings, front and back view
All Hail the Real Ale – Keyrings
All Hail the Real Ale – Koozies, bottle
All Hail the Real Ale – Koozies, can
The final artwork for All Hail the Real Ale.
The original hand-drawn text
The unused artwork/roughs
All Hail the Real Ale – Koozies and keyrings
All Hail the Real Ale – Keyrings, front and back view
All Hail the Real Ale – Keyrings
All Hail the Real Ale – Koozies, bottle
All Hail the Real Ale – Koozies, can

The King's Hat
The one that got away
The dragon
Merry Christmas
Ladies and Gentlemen
Sweet Seb, Sour Seb
The Giruckoo
Trick or treat
The egg
Scarborough Engineering Week
Planet Pulp – The Sweet 16 Show
Werewolf
Planet Pulp – The Vehicular Awesomecide Show
Planet Pulp – The 6th Annual Star Wars Show
Illustration Friday – Dip
Yu Magazine Editorial Illustration
Back to the Future
The Lumberjack
HPN Awareness Week
Vegetable labels
New family
Little Monsters
3000 chairs
Weird heads
The Boy Who Fell Into A Book Literacy Project
Book covers
'taches
Mikey's Eye

Testimonials

I was looking for a logo for a future project and contacted Simon as I'd been impressed with the illustrations on his website. From the vague brief that he was given, Simon produced multiple options, all of which were beyond my expectations. Once I'd chosen the most suitable, he added further embellishments that added real quality to the design. The design was turned round well within the timescale Simon was given and at a really reasonable price. Gordon Tennent, Sneakytrick

Get in touch!

I'd love to work with you on your next creative project, so get in touch today.