A lot of projects can get by with a suitable font, but sometimes you can't find a font that fits. When that happens you might decide to use hand-drawn lettering, either using an existing font as the basis for a new logotype/illustration, or something completely bespoke. The images below all feature lettering I've drawn from scratch to create something that couldn't be replicated using existing fonts/typefaces.
Simon is an excellent person to work with; creative, a fast learner and motivated by his passion for illustration, design and development. Richard Askew, Askew Brook